Jacksonville Boat Charters (“Jacksonville Boat Charters,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. Jacksonville Boat Charters is a registered fictitious name of Fourth Party Affiliates LLC, a Florida limited liability company.

This Privacy Policy explains how we collect, use, and safeguard your information when you visit boatchartersjacksonville.com and use our services, including our online booking system and our SMS text messaging program.

1. Information We Collect

We collect personal information that you voluntarily provide to us when you:

• Submit our website contact form
• Complete a reservation through our online booking system
• Contact us by phone or email
• Request a booking link or charter information
• Give consent to receive SMS text messages

The personal information we collect may include:

• Full name
• Email address
• Mobile phone number
• Reservation details, including date, time, and departure location
• Charter preferences and number of guests
• Payment information, which is processed securely by our payment processor and is not stored on our servers

We also automatically collect limited technical information, including IP address, browser type, device information, and website usage data collected through cookies.

2. How We Use Your Information

We use your information to:

• Process and manage your reservation
• Respond to your inquiries and provide customer support
• Send booking confirmations, reservation reminders, and captain or departure updates
• Send weather and safety notices related to your charter
• Send booking links that you have requested
• Send promotional offers, but only to customers who have separately and expressly opted in to marketing messages
• Improve our website and customer experience
• Comply with our legal obligations

3. SMS Text Messaging Program

Jacksonville Boat Charters operates two separate SMS text messaging programs. You may choose to join one, both, or neither. Consent to each program is collected separately and is always optional.

Program A — Customer Care and Booking Updates (Non-Marketing)

If you consent to this program, Jacksonville Boat Charters may send you text messages about:

• Booking confirmations and reservation reminders
• Captain, departure time, and dock location updates
• Weather and safety notices affecting your charter
• Booking links you have requested
• Two-way replies to your customer support questions

Message frequency: Message frequency varies based on your booking activity and support requests.

Program B — Promotions and Offers (Marketing)

If you separately consent to this program, Jacksonville Boat Charters may send you text messages about:

• Seasonal charter offers and discounts
• Charter availability and open dates
• News about our fleet and departure locations

Message frequency: Message frequency varies. You can expect approximately 2 to 4 marketing messages per month.

How You Give Consent

We send SMS text messages only to individuals who have given express written consent. We never send text messages to purchased, rented, or borrowed contact lists. Consent is never implied by simply providing a phone number or submitting a form.

You may give consent by:

• Manually checking the applicable SMS consent box on our contact form at boatchartersjacksonville.com/contact-us. The consent boxes are not pre-checked, and checking them is optional and is not required in order to submit the form.
• Manually checking the optional SMS consent box during online booking checkout.

Each consent box states the name of our business, the type of messages you will receive, the message frequency, that message and data rates may apply, and how to get help or opt out.

How to Opt Out

You may opt out of receiving SMS text messages at any time by replying STOP to any message you receive from us.

You may also reply STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT. After you opt out, we will send one confirmation message and you will receive no further text messages from that program unless you provide new consent.

How to Get Help

Reply HELP to any message, call us at (904) 595-9196, or email info@boatchartersjacksonville.com.

Message and Data Rates

Message and data rates may apply, depending on your mobile carrier and wireless plan. Jacksonville Boat Charters does not charge you for these messages. Carriers are not liable for delayed or undelivered messages.

Consent Is Not a Condition of Purchase

Your consent to receive SMS text messages is not a condition of purchasing any product or service from Jacksonville Boat Charters. You can book a charter without ever agreeing to receive text messages.

4. Mobile Information and Consent

5. Service Providers

We do not sell, rent, or trade your personal information or your mobile phone number.

We use a small number of vendors that operate strictly on our behalf and under contract in order to run our business, including our reservation and booking platform, our payment processor, and our SMS delivery platform. These vendors may use your information only to perform services for us, are contractually required to protect it, and are prohibited from using it for their own purposes.

We may disclose information only where we are legally required to do so by law, subpoena, or court order.

6. Data Security

We use appropriate administrative, technical, and physical safeguards designed to protect your personal information. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Cookies and Analytics

Our website uses cookies and similar technologies to improve website functionality, analyze traffic, and enhance the customer experience. You may disable cookies through your browser settings.

8. Your Rights

You may contact us at any time to:

• Access the personal information we hold about you
• Correct inaccurate information
• Request deletion of your personal information, where permitted by law
• Opt out of SMS text messages
• Opt out of marketing emails

9. Children’s Privacy

Our website and services are intended for adults. We do not knowingly collect personal information from anyone under 18 years of age. If we learn that we have collected such information, we will delete it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised Effective Date.

11. Contact Us